The value chain of frozen pizza

What's the conceptual similarity between frozen pizza and 3D printable accessories? 🍕🤔

Both products require the customer to perform certain steps of the production - this is what the concept of co-creation is all about. In a recent guest article for Starting Up I give a brief and non-technical overview of the co-creation concept.

Everyone of us who heats up a pizza tonight basically performs the very last step of the pizza production. When downloading a 3D printable product the degree of value creation is much higher of course.

If you want to dig deeper, understand what the difference to co-design is and see why it is all about customer centricity - check out the article (no paywall) 💻