Entering the great outdoors

We are making our first attempts with WIESEMANN 1893 to enter the highly interesting gardening and forestry market. We are proud to announce the launch of our ENFORCE series products including axes and wedges.

The shooting for our new range took place in South Tyrol. We aimed to establish a new and desirable aesthetic focused on landscape, outdoor and friendship. In my opinion the product area offers huge potential for an emotional and exciting visual world. Some of the established companies are not using that potential. Therefore we have fully focused to create a seperate visual identity for this range.

I hope it will be well accepted by our customers and add a new identity level to our brand.

If you want to find out more about our new range:
https://wiesemann1893.com/collections/axte-keile
https://wiesemann1893.com/blogs/creators-of-tomorrow/neues-abenteuer

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Podcast about branding, Amazon and a need for platform competition

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Branding in the DIY industry