Branding in the DIY industry

I had the chance to discuss our branding concept of WIESEMANN 1893 with the german branding magazine markenartikel Magazin. As most companies in the DIY industry relied on distribution partners and retail concepts the pressure for intense consumer-style branding was rather low. In contrast to these players we are heavily dependent on a strong and recognizable brand concept.

Our brand concept “creators of tomorrow” is centered around the brand pillars of adventure, friendship and dedication. Check out the current issue of the magazine to read more about our concept.

You can find a teaser of the article here.
Thanks again for the interesting interview and the chance to discuss my view on branding today.