Thrasio and its copy cats are closing funding round by funding round. The established Amazon champions like KW Commerce and Berlin Brands Group agressively enter the game. Both type of acquirers are starting to strategically buy Amazon nativ (FBA) brands and aim to become the next digital version of Procter & Gamble

In today’s episode of the Warenausgang Amazon Update podcast Phil Layer and I discuss the reasons for the hype around buying Amazon native brands and if industry players still have a chance to enter the game.

You can find the podcast at:
Warenausgang
Spotify
Soundcloud
Apple Podcast

If you have questions around Amazon strategies feel free to send me a message. We are collecting questions for the next podcast episode.

If you want to do some background research I would recommend to check out:

Marketplace Pulse has (as usual) a great overview of Amazon acquirers and their collected funds

TechCrunch’s article about Berlin Brands Groups 250m€ plan

OMR podcast with the CEO of BBG from January

DS Insider podcast discussing the funding rounds of Razor and SellerX