Say Hello to Verrano: Unveiling Our Innovative Startup in Matured Root Vegetables

In the realm of agriculture and food production, innovation often takes center stage. And today, we are excited to introduce a groundbreaking venture brings root vegetables back on our tables. Welcome to the launch of Verrano, a company dedicated to the development, production and distribution of matured root vegetables available as slices and cubes.

Root vegetables have been a staple in our diets for centuries, providing nourishment, flavor, and versatility in our culinary pursuits. Yet, despite their historical significance, these nutrient-packed gems have often been overlooked in favor of more glamorous produce. At Verrano, we believe it's time for a root awakening.

Our mission is simple yet profound: to elevate the status of matured root vegetables in the world of gastronomy. We envision a future where these humble underground treasures are celebrated for their unique flavors, textures, and health benefits. By focusing on the cultivation of matured root vegetables, we aim to introduce a new dimension to the culinary world.

Why we believe Verrano is the answer to so many of our culinary topics today:

🪴 The natural alternative: meat alternatives of today are in most cases highly processed and consumer start to demand natural alternatives. We are proud to be Bioland certified with only five ingredients.

☀️ From waste to treasure: up to 20% of root vegetable production are over- our undersized. We process oversized vegetables to become Verrano and open up a new sales channel for farmers.

👩‍🍳 Culinary Innovation: There is no product like Verrano available as of today. We are eager to explore all application opportunities together with chefs and gastronomy experts to showcase the full potential of matured root vegetables.

As we embark on this exciting journey, we invite you to join us in the path ahead. Whether you're a seasoned chef, a home cook, or simply someone who enjoys good food, there's a place for you in our community. Feel free anytime to reach out to us via instagram or mail via hello@verrano.de .

The launch of Verrano marks a significant step for myself. After focusing on digital business models for the past decade it feels great to have a physical product which is sold and consumed in the real world. As of now I do not see ecommerce as an option for us. Therefore I am curious to see into customer eyes for the first time in my entrepreneurial path.

Thank you for joining us on this exciting journey and to all of the people who have helped us to makes this product possible. Together, we can achieve to the transition to a more natural and sustainable diet even if it is just a single ingredient.