Rebuilding a brand
Building a brand is hard and rebuilding one is maybe even a bit harder. I had the chance to discuss with Michél-Philipp Maruhn in his Digitalwerk podcast the benefits and challenges of rebuilding WIESEMANN 1893 and all current aspects of the changing DIY landscape.
We covered as many topics as possible in half an hour:
- Why multi-level distribution models would be a step back for us and DTC is the future
- How this fragmented industry will consolidate in the long run
- How manufacturers in the building materials segment can cooperate with WM1893