With the rise of digital feeback channels from marketplaces, social media, onlineshop to app stores - brands can collect and analyse publicly available data for their products from real customers.

Why should you still spend money on market research when the qualitative better data is still not fully exploited? (At least for existing products)

With WIESEMANN 1893 we aim to use review data from product development over customer service to quality management. I recently did an interview about our own review management process. Together with Gominga - the review company - I talked about my daily habits and our process to track and analyze product reviews.