How to make commodities desirable? 🤔
We have the challenge that many products of WIESEMANN 1893 are highly exchangable. Or do you know the brand of your hammer?

Therefore we are using a concept of three "product series". Every series includes similar products and shall give consumers a distinguished look and feel. For the ENFORCE series (hammers, bars, axes etc) we have decided for a "lonely guy in the woods" look which we could shoot perfectly in Romania.

Video content is one of our best options to improve the conversion rate and visiting time in our shop and on Amazon. We are now applying a concept of three videos per product:
1. Product video - to showcase the specific product
2. Product series video - branding & cross-selling
3. Brand Video - solely for branding

We have done the entire production week with the help of Conservation Carpathia in their area and locations. For everyone who wants to know more about them - we will release a mini-documentary about their work soon.